Danube Properties has rolled out a campaign featuring actors Arshad Warsi and Sanjay Dutt.
The Dubai-based real estate developer showcases the property and its features with the duo who starred in the Munnabhai series together. In the film, the duo recreate some of those scenes before it ends with a ‘to be continued’ message. Three more films will be releasing part of the campaign.
The films have been conceptualised by the brand’s in-house creative team.
Rizwan Sajan, founder and chairperson, Danube Group, said, “After a successful run of ads with Sanjay Dutt as our ambassador, we were looking to take the story-telling a notch higher. Roping in Arshad Warsi along with Sanjay Dutt felt like an instinctive choice. The effortless chemistry that Sanjay Dutt and Arshad Warsi share, on and off the camera, made for the perfect canvas to convey the sentiment of ‘feeling at home’ when you live at Danube Properties. The core idea was to show the actors playing themselves as ‘Sanju’ and ‘Arshad’ and create a sequel of episodes that showcase what life at Danube Properties is truly all about.”
He added, “Ditching the traditional sales pitch format usually adopted by real estate companies, we wanted to pepper the scripts with an underlying sense of humour and bring in a strong sense of relatability for anyone who’s watching the ads as we see Arshad (who plays the unexpected guest) move around exploring Sanju’s home and eventually falling in love not only with the Danube Properties home but also with Dubai along the way. The four films were crafted to highlight all that we as a developer currently offer against the backdrop of Dubai and to create a compelling recall factor amongst the audiences – but with an extremely light hearted route.”
The film was rolled out across social media on 15 July.